228 TRAFFIC: How To Get More Eyes on Your Business

Traffic is a count of the number of visitors to a website, web page, or your point of sale.

Increase the number of people who get exposed to your message, and you will inevitably increase your traffic (and your sales).

If I know that 20% of people who see my message end up clicking to my website or online store, then the way to get more eyes on my offer is to increase the number of people I'm funneling through that message in -- aka turn up the traffic hose.

If you're a newer farm business, one of your early priorities is to get more eyes on your business. We want as many people as possible to be coming to our website, our farm stand, our online store, or point of sale system.

But what can you use to get more eyes on your message?

Turns out there are a LOT of places you could be going to turn up the traffic hose.

In this episode, I give you an overview of what these traffic sources are, and I share some examples of what it would look like to invest in one of them.

Your homework is to decide "what traffic source" will be your primary focus. Then I want you to invest some intention in building a mechanism that actually gets that traffic system to fire.

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

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Some of the resources mentioned in this episode:

Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Join my CSA Renewals Course: CSA Early Bird Campaigns that Convert. In this program, I teach you my exact process for how I build my renewal promotion campaign every fall, that gets 80-90% of my members to sign up again by November 1st.

Accelerator Group Coaching with Corinna -- learn more about how to get into my 20-member group Mastermind and Farm Marketing School experience. I'm opening the doors for a 3-month cohort for a limited time.

Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer