Reno Perry: How Influencer Marketing May Change the Face of Recruiting

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Reno Perry is the Founder @ Wiseful - who connect companies to top talent from untapped, online communities leveraging the influiencer model.| Reached $1mm in ARR within 4 months of launching. 

He writes daily to help people land a job they’ll love |  and has amassed over 200,000 followers on LinkedIn

Has developed a Layoff List w/ 19K+ candidates 👇

The conversation between Marcus and Reno Perry focused on the concept of community recruiting and leveraging creators/influencers to connect companies with top talent. 
Reno explained how community recruiting works, including finding and working with creators on various platforms such as LinkedIn, Twitter, TikTok, and Instagram. They discussed the benefits of community recruiting, such as building authentic connections with talent and reaching the target audience in a non-transactional way. 
Reno shared a success story of a startup that quickly hired a software engineer through the platform. Marcus also asked for advice for recruiters who are looking to get back to work or build their personal brand. Reno emphasized the value of creating content, sharing knowledge, and building trust with the audience. 
They concluded the conversation by discussing how interested individuals can reach out to Reno to learn more or explore using the Wiseful platform.

The conversation between Marcus and Reno Perry focused on the concept of community recruiting and leveraging creators/influencers to connect companies with top talent.

1. Introduction and Background
- Marcus and Reno Perry introduced themselves and set the context for the conversation.

2. Reno Perry and Wiseful
- Reno shared information about his company, Wiseful, which connects companies to top talent through community recruiting.

3. Reno's Experience at LinkedIn
- Reno discussed his four-year experience working at LinkedIn in talent strategy, which shaped his passion for the recruiting space.

4. Challenges in Talent Strategy
- The conversation delved into the challenges faced by companies in talent acquisition, branding, and leveraging platforms like LinkedIn.

5. The Power of LinkedIn
- The discussion highlighted the misconception that LinkedIn is solely limited to job ads and emails, emphasizing the potential for deeper engagement and building authentic connections.

6. Community Recruiting and Influencer Marketing
- The concept of community recruiting was explored as a similar approach to influencer marketing but applied to the recruiting space.

7. Finding Talent Communities
- The conversation touched upon ways to identify and engage with talent communities on various platforms such as LinkedIn, Twitter, TikTok, and Instagram.

8. Process and Deliverables
- The process of community recruiting was explained, along with the deliverables provided by Wiseful to companies using the platform.

9. Success Story and ROI
- A success story was shared about a startup that quickly hired a software engineer through community recruiting, showcasing the effectiveness of the approach.

10. Building a Personal Brand
- The value of building a personal brand as a recruiter was emphasized, highlighting the impact it can have on generating leads, establishing trust, and attracting talent.

11. Advice for Recruiters in the Current Market
- Valuable advice was given to recruiters who may be looking for work or wanting to navigate the current job market, emphasizing the power of their skills and the opportunity to create content and build a personal brand.

12. Contacting Reno Perry
- Information was provided on how to get in touch with Reno Perry and learn more about Wiseful's s

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/