Stories and Strategies for Public Relations and Marketing
Business:Marketing
Diverse Perspectives, Powerful Results: Multicultural Marketing Insights
The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.
September 15 through October 15 is Hispanic Heritage Month. It’s recognized in the United States, but also in Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Equatorial Guinea, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Spain, Uruguay, and Venezuela. There’s also recognition in the United Kingdom, Canada, and Australia.
In this episode we connect with Cuban American Manuel Machado from CCOM Group which specializes in multicultural campaigns.
Guest: Manuel Machado, Co-Chair CCOM Group
Email | X | LinkedIn | CCOM Website |Forbes Article by Manuel
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