Taco Bell Innovations! Crunchwrap! Doritos Locos Taco! How Do They Keep Inventing Such Products? Is Taco Bell Cool? What's Its Role In Society?

The Best Paragraph I've Read:

Taco Bell’s food-innovation staff, which includes sixty developers, focusses on big questions: How do you make a Cheez-It snack cracker big enough to be a tostada? What are the ideal Cheez-It dimensions to guarantee that the tostada won’t crack inconveniently when bitten into? Or consider the Doritos Locos Taco: What safeguards can be implemented to prevent the orange Doritos dust from staining a consumer’s hands or clothing? Can fourteen Flamin’ Hot Fritos corn chips be added to the middle of a burrito and retain their crunch? Can a taco shell be made out of a waffle, or a folded slab of chicken Milanese? These are all problems of architecture and scalability; fast food is assembly, not cooking.

This paragraph comes from The New Yorker. The article is titled: "Taco Bell's Innovation Kitchen, The Front Line In the Stunt-Food Wars." The author is Antonia Hitchens. You can read the full article here:

https://www.newyorker.com/magazine/2023/04/24/taco-bells-innovation-kitchen-the-front-line-in-the-stunt-food-wars Zac and Don discuss the innovations of Taco Bell. They discuss the science and engineering behind the development of the Crunchwrap and Doritos Locos Taco. They also discuss how Taco Bell has impacted their lives.