Season 6 Episode #3. Authenticity Sells Homes: How Real Estate Agents are Using Social Media to Attract Their Ideal Clients.

Michael Fanning has Michelle Cook and Cameron Boone on today's Windermere's coaching minute. Both of them are active on social media. Fanning wants to see how both can help other real estate agents use social media tools.

Here are 10 key bullet points from the conversation:

1. Michelle started doing social media in early 2022 to increase her real estate presence. She learned by watching other creators on TikTok and figuring out what works.

2. Cameron started social media more than 2 years ago, slowly building up his presence. He recently hired someone to help with consistency.

3. Michelle finds real stories - not generic day-in-the-life - grab people's attention on social media. Cameron spotlights local areas and businesses.

4. Both have had strangers recognize them out in public from their social media, showing it increases their visibility.

5. Consistency is key. Posting 3-5 times per week works well. Batch filming content helps.

6. Michelle gets most business directly from TikTok. Her clients span ages 20s to 60s. Cameron currently sees more traction on Instagram.

7. Being authentic, not perfect, resonates with people. Share your personality.

8. Michelle says don't worry about age/gender - your vibe attracts your tribe. Cameron says build confidence on camera gradually.

9. Have fun with it! Do something adventurous or funny. Don't take yourself too seriously.

10. Be willing to put yourself out there. You will find your niche and people who appreciate your content.

Michelle says: "Before I film a video I ask myself who's this for?"

Cameron says: "I want people to take something away from my videos, right, and be authentic. Taking the time to go the extra mile to be authentic and to bring value to whoever is watching, providing value."

Cameron says: "Why do you like your favorite social media users so much?" He says it's because they're authentic and genuine. He says people connect with that because it's real.

Cameron adds: "Just don't take yourself too seriously. Have fun with it."

The pair have been doing video for a while. What would be their advice to people wanting to get started? Pick up your phone. Find a couple different types that you enjoy watching that you think you could recreate. You'll find your own style.

Cameron says: "I think confidence in front of the camera and just putting yourself out there is key. It evolved from that into, obviously, my day job, which is real estate. Just kind of breaking that ice with something that you're passionate about."

Fanning concludes: "All right, you guys. I'm always looking forward to the new stuff that you post, so keep it going. And if you like what we're doing, please share it, pass it on, give us a rating. Have a great day."

Contact Michelle Cook. 206.351.4260

@michellecookkitsaprealtor.

Contact Cameron Boone. 435.776.6891

@cameronboone_realestate