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Strictly Business

Strictly Business

Business

Barbie, Shmarbie: Mattel CEO's Media Strategy is More Than Just One Movie

Barbie, Shmarbie: Mattel CEO's Media Strategy is More Than Just One Movie

2023-09-27
Download Right click and do "save link as"

The message from Ynon Kreiz's keynote Q&A at the Variety Entertainment & Technology Summit is that while "Barbie" may be a huge opening salvo in his plan to turn toy brands into media IP, it's just the beginning of a versatile long-term strategy that will extend far beyond the cinema to TV and gaming for the likes of "Monster High" and "Hot Wheels" 

See omnystudio.com/listener for privacy information.

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