079 Podcast Upfront, New IAB Advertising Stats and Podcast Branding 101

We LOVE feedback! Call 1-412-573-1934 email thefeed@libsyn.com or Speakpipe! Quick Episode Summary: Intro :11 Promo 1: The Chip and Cern Show 2:15 Audio Rockin’ Libsyn Podcasts: Curve The Cube 3:34 Promo 2: The Book Guys 8:05 How we feature you! 8:30 Promo 3: Humans of Business 10:11 Rob & Elsie Conversation 10:55 Catching up on how Rob didn’t get the iPhone 7 right away Apple Podcasting News, about the App Store and titles Paul Colligan and no podcast support email address from Apple Stitcher has made some changes on how they manage and deliver RSS feeds LinkedIn now supports hashtags. We know you were totally waiting for that! Audio feedback about troubleshooting to get the best audio ever and failing a la Spiritually Bizarre 22:40 Chris Christensen tells us about how he handles the transcripts for his show Podcast transcription follow up and copy pasting from Google Docs follow up from Carey from Podcast Fast Track There is a way that you can have your podcast downloaded even in countries that do not want explicit content! Audio feedback 33:29 What do you do about ads in your podcast and your podcast in YouTube? Audio feedback 37:47 Elsie loves Castro 2! And she tells us all about it Are those download numbers from Product Hunt for real? We give you the scoop Why your podcast’s survey is so important and why you shouldn’t promote it via social media Are mobile download numbers going up and browser listens going up? Peeps! Verify your YouTube account before you set up your destination! We don’t really wanna exactly how obsessed you are about your stats There was a WIRED article about what made podcast fiction a thing and it was wrong. We tell you what’s up What’s with the random upticks to stats? Audio Feedback 1:06:27 And we get into the Podcast Upfront numbers People! Stay away from Podcasts Connect! Leave it alone. Stop it! iTunes search results revisited aka don’t use super generic words if you wanna be found Rob defends his content vs marketing stance Pinterest for podcasters! Part 3 of Best Social Media Practices for Podcasters: A Lesson in Branding 1:26:23 Why Do You Hate Us Segment from The SeaHawkers Podcast! 1:37:46 Discussing the IAB new podcast advertising standards! Mean and median numbers! Featured Podcast Promos + Audio The Chip and Cern Show The Book Guys Humans of Business Curve the Cube A from Spiritually Bizarre Drew from The Sleep With Me Podcast Carl from The Digital Convergence Podcast Laurie from The All About Breastfeeding Podcast The guys from the SeaHawkers Podcast Podcasting Articles and Links mentioned by Rob and Elsie Our SpeakPipe Feedback page! Leave us feedback :) If you want Apple Podcast Support click here Libsyn Live about Podcast Connect and getting Apple Support for your podcast Castro 2 The Journey to Night Vale: The Foundations of SFF Podcast Fiction Pinterest for Podcasters What is a Brand Anyway The Difference Between Marketing and Branding Defining Your Brand: The First Step In Your Marketing Strategy IAB-Edison Research Podcast Advertising Study 65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast Podcast Metrics Guidelines Rob Walch on Podcast Motor Rob Walch on Marketing Speak Where is Libsyn Going? (In Real Life) Podfest Podfusion the workshop put on by She Podcasts! DC Podfest Training 2017 Conference Proclaim 17 HELP US SPREAD THE WORD! We’d love it if you could please share #TheFeed with your twitter followers. Click here to post a tweet! If you dug this episode head on over to iTunes and kindly leave us a rating, a review and subscribe! Ways to subscribe to The Feed: The Official Libsyn Podcast Click here to subscribe via iTunes Click here to subscribe via RSS You can also subscribe via Stitcher FEEDBACK + PROMOTION You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Download the FREE The Feed App for iOS and Android (you can send feedback straight from within the app) Call 412 573 1934 Email thefeed@libsyn.com Use our SpeakPipe Page!