#33 Avenged Sevenfold, NFTs And The Future Of Music - With Warner Head Of Innovation, Caroline Giegerich

How is AR and Web3 technology powering the next evolution of the World's second biggest musical label, Warner Music? - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - TIMESTAMPS 0:00 Disruptors & Curious Minds 1:26 Music, brands & technology 3:35 Introducing Caroline Giegerich 4:20 Spotify Algorithm 6:21 Tech background 7:57 Ed Sheeran 9:07 Synthesising tech trends 10:37 Music & brands 14:34 Stakeholders & Emerging tech 16:07 AR Examples from Warner Music 19:19 We don't want web3! 20:00 Arden Jones web3 22:58 Warner Is leveraging web3 24:14 Engaging the superfan 25:36 Kevin Gates POAP 31:02 POAPS & SBTs 33:12 Audience Infrastructure 39:29 NFCs & Avenged Sevenfold 45:51 Closing Thoughts ⛓️ 🔗𝐋𝐢𝐧𝐤𝐬 𝐓𝐨 Caroline 𝐀𝐧𝐝 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐅𝐫𝐨𝐦 𝐓𝐡𝐞 𝐒𝐡𝐨𝐰🔗 ⛓️ Caroline Giegerich - https://www.linkedin.com/in/carolineg/ Twitter - https://twitter.com/dailymarauder Avenged Sevenfold NFC - https://youtu.be/v2dwfJYOzAU Arden Jones #web3 - https://www.musicconnection.com/arden-jones-pays-it-forward-with-web3-launches-parallel-parking-fund/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Caroline Giegerich, Head of Innovation at Warner Music, excels at translating #technology trends into meaningful insights for brands, artists, and audiences. With an extensive background in the music and entertainment industry, including roles at HBO, Netflix, Lucas Arts, and Lionsgate, she brings a wealth of experience. During her time as Vice President at MediaLink, Caroline helped clients navigate transformative changes in the media, technology, and agency sectors. Her contributions included developing go-to-market and revenue strategies, optimizing messaging and positioning, conducting product gap analyses and pricing, and designing future-ready organizations. Here are some notable achievements from Caroline's career: 🎵 At a $38 billion media company, she orchestrated a marketplace visibility engagement, created a client council playbook, and identified IP opportunities to align with advertising sales revenue growth. 🎵For a $636 billion social network undergoing rebranding, Caroline led qualitative analysis, advised on positioning, and conducted competitive analysis to uncover strengths, weaknesses, and opportunities. 🎵In a $104 billion MVPD (multichannel video programming distributor), she conducted competitive analysis to identify local OTT (over-the-top) white space opportunities and differentiate the brand in an evolving advanced advertising landscape. 🎵In her role at an ad tech company, she positioned the ad tech CTV (connected TV) pioneer for growth by identifying a unique value proposition tailored to client needs following an acquisition. Caroline also served as a Marketing Director at Showtime Networks, where she spearheaded the go-to-market growth strategy and brand messaging for the OTT Showtime product in hotels, while driving growth in the existing linear business. Reporting to the Vice President of Distributor Marketing, she managed the annual operating budget.

👉 Watch on YouTube: https://www.youtube.com/watch?v=hLxH8pFQX9A&t=1s

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