Ep 168: Why Building A Business Based On Retainer Clients Is Riskier Than You Think
As a small business owner, retainer clients might seem like the holy grail. They pay you every month and all you have to do is show up and do the work. You don’t have to worry about getting new clients because you have a steady income from your retainer clients.
Right?
Wrong.
Relying on retainer clients actually puts your business at financial risk. This month, I’m talking about why this model is so risky and what you should be doing instead.
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