The role of data in marketing decision-making -- Caitlin Wiggins // Liquified Creative
Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Data is crucial for marketing decisions as it provides valuable insights that guide businesses in crafting effective strategies. Moreover, AI and advanced marketing platforms allow for sophisticated data analysis, enabling a deeper understanding of customers and facilitating the optimization of marketing efforts for maximum impact. Today, Caitlin discusses the role of data in marketing decision-making.
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