Ep 169: The Thing About a Retainer Clients Business Model That Could Kill You (And How To Fix It)
Whenever I rail against retainer clients, I get comments from people swearing that the model works for them. And that’s great if it does!
But in my experience, for one to two person branding agencies, the retainer model creates huge headaches.
All month, I’m talking about why the retainer model doesn’t work, and why project-based work offers more flexibility, more freedom, and more profit for your agency.
Today, I’m digging into the business structure of retainer clients model and what about this structure is problematic particularly for one to two person agencies.
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