Copywriting: it’s more important than you think
Vikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing, loud-whooping-filled session.
We laughed, we cried, we gave standing ovations (no, really) as these three wordsmiths explained:
😂 Why it’s far better to be funny than forgettable
🤖 Why human creativity will trump AI chatbots every time
👃 Why the best copywriters are infinitely curious/nosy
You really don’t want to miss the replay of this one
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