Ep 353: CRO to Sell More Stuff with Nik Sharma and Brett Turner

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Hello and welcome to DTC Podcast, I'm Eric Dyck

Today's podcast marks the return of our most popular podcast guest ever, Nik Sharma from Sharma Brands and Hoox, paired with Pilothouse's Head of Innovation and GM of Warp Drive...

This CRO Throwdown covers Nik and Brett's best advice on Landing Pages, Site CRO, post purchase upsells, as well as the Art of the Cart...and why Nik considers the Slide out card to be "ocean front real estate" that more brands need to take advantage of.

You'll also hear clashing opinions on Headless commerce, and exciting agreement that despite economic headwinds, all data indicates that Q4 should be the best one ever...

Nik's a gem

Timestamps:

00:00: Introduction

02:30: Media Buying Strategies

04:45: Exploring Headless E-commerce

07:15: Checkout Optimization Tips

09:45: Attribution Challenges in Advertising

Hashtags:

#EcommerceInsights #Q4Strategies #MediaBuying #HeadlessEcommerce #CheckoutOptimization #AttributionWars #DTCPodcast #DirectToConsumer

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