242: From Commoditized Content to Visionary Quests + Digital Doppelgängers with Andrew Davis
“The world doesn’t need another expert.” So says today’s guest, Andrew Davis. Experts rely on hacks, tips, tricks, teaching, preaching, and over-promising. Visionary leaders a) tend not to call themselves that and b) focus on the quest for knowledge itself, with enough humility to admit what they don’t know, or the problems they are exploring even while still in process.
In today’s conversation, you’ll learn how to move past commoditized content toward launching a quest that builds trust and brings your audience along for the ride—while embracing digital doppelgängers to help you get there.
More About Andrew: Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy. He is the author of Brandscaping, Town Inc., and The Referable Speaker.
Every time you start something new, stop doing two other things.
Start an ongoing thread with ChatGPT and name this version of your digital doppelgänger. What “squirrel-sized task” do you want to train it to do, that it can grow better at over time? For example, Andrew’s Drewdini helps him write promotional video scripts for upcoming keynotes. Each time he gives feedback, it gets better at the task.
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