Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS

In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 A Relaxing Intro from Michael

1:07 Characteristics of Low ACOS Accounts

1:30 Looking at Account #1

4:13 Looking at Account #2

7:50 Drawing Conclusions From A 3rd Account

9:57 Takeaways

14:20 Wrap-up

🦡 Resources & Links

• The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign

• How To Do Keyword Research For Amazon PPC: Back To Basics

• The ACOS Power Ratio For Amazon PPC

• What Are Amazon PPC Negative Keywords? The Complete Guide 

• New Keyword Research Approach: Gain New Clients For Amazon PPC 

• How Do I Make The Most Of Amazon’s New Broad Match Update?

• Amazon Sponsored Products: Everything You Need To Know

• What Brand Halo? The  Sponsored Brands Attributed Purchase Report

• The Complete Amazon Campaign Types Reference Guide 

  
  

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto