Podbean logo
  • Discover
  • Podcast Features
    • Podcast Hosting

      Start your podcast with all the features you need.

    • Podbean AI Podbean AI

      AI-Enhanced Audio Quality and Content Generation.

    • Blog to Podcast

      Repurpose your blog into an engaging podcast.

    • Video to Podcast

      Convert YouTube playlists to podcasts, videos to audios.

  • Monetization
    • Ads Marketplace

      Join Ads Marketplace to earn through podcast sponsorships.

    • PodAds

      Manage your ads with dynamic ad insertion capability.

    • Apple Podcasts Subscriptions Integration

      Monetize with Apple Podcasts Subscriptions via Podbean.

    • Live Streaming

      Earn rewards and recurring income from Fan Club membership.

  • Podbean App
    • Podcast Studio

      Easy-to-use audio recorder app.

    • Podcast App

      The best podcast player & podcast app.

  • Help and Support
    • Help Center

      Get the answers and support you need.

    • Podbean Academy

      Resources and guides to launch, grow, and monetize podcast.

    • Podbean Blog

      Stay updated with the latest podcasting tips and trends.

    • What’s New

      Check out our newest and recently released features!

    • Podcasting Smarter

      Podcast interviews, best practices, and helpful tips.

  • Popular Topics
    • How to Start a Podcast

      The step-by-step guide to start your own podcast.

    • How to Start a Live Podcast

      Create the best live podcast and engage your audience.

    • How to Monetize a Podcast

      Tips on making the decision to monetize your podcast.

    • How to Promote Your Podcast

      The best ways to get more eyes and ears on your podcast.

    • Podcast Advertising 101

      Everything you need to know about podcast advertising.

    • Mobile Podcast Recording Guide

      The ultimate guide to recording a podcast on your phone.

    • How to Use Group Recording

      Steps to set up and use group recording in the Podbean app.

  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • How to Start a Podcast
  • How to Start a Live Podcast
  • How to Monetize a podcast
  • How to Promote Your Podcast
  • How to Use Group Recording
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
      • Podcast Hosting

        Start your podcast with all the features you need.

      • Podbean AI Podbean AI

        AI-Enhanced Audio Quality and Content Generation.

      • Blog to Podcast

        Repurpose your blog into an engaging podcast.

      • Video to Podcast

        Convert YouTube playlists to podcasts, videos to audios.

    • Monetization
      • Ads Marketplace

        Join Ads Marketplace to earn through podcast sponsorships.

      • PodAds

        Manage your ads with dynamic ad insertion capability.

      • Apple Podcasts Subscriptions Integration

        Monetize with Apple Podcasts Subscriptions via Podbean.

      • Live Streaming

        Earn rewards and recurring income from Fan Club membership.

    • Podbean App
      • Podcast Studio

        Easy-to-use audio recorder app.

      • Podcast App

        The best podcast player & podcast app.

  • Advertisers
  • Enterprise
  • Pricing
  • Resources
    • Help and Support
      • Help Center

        Get the answers and support you need.

      • Podbean Academy

        Resources and guides to launch, grow, and monetize podcast.

      • Podbean Blog

        Stay updated with the latest podcasting tips and trends.

      • What’s New

        Check out our newest and recently released features!

      • Podcasting Smarter

        Podcast interviews, best practices, and helpful tips.

    • Popular Topics
      • How to Start a Podcast

        The step-by-step guide to start your own podcast.

      • How to Start a Live Podcast

        Create the best live podcast and engage your audience.

      • How to Monetize a Podcast

        Tips on making the decision to monetize your podcast.

      • How to Promote Your Podcast

        The best ways to get more eyes and ears on your podcast.

      • Podcast Advertising 101

        Everything you need to know about podcast advertising.

      • Mobile Podcast Recording Guide

        The ultimate guide to recording a podcast on your phone.

      • How to Use Group Recording

        Steps to set up and use group recording in the Podbean app.

  • Discover
  • Log in
    Sign up free
DTC Podcast

DTC Podcast

Business:Marketing

Ep 369: Avoiding the Q1 Hangover on Meta Ads (Plus our 3 Pillars of Success for 2024) | AKNF

Ep 369: Avoiding the Q1 Hangover on Meta Ads (Plus our 3 Pillars of Success for 2024) | AKNF

2024-01-12
Download Right click and do "save link as"

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking with Nate, Taylor and Jacob about the 2024 State of the Union for Meta Ads including our 3 pillars of success, how to avoid the Q4 hangover, our thoughts on the raging Cost Cap Debate, and Zuck's Macadamia - Kobe Leave-The-World-Behind Compound. Check out this sweet Cost Cap debate thread: https://twitter.com/oliviaakory/status/1744734724097245442 Timestamps: [00:00:00] Introduction: Overview of Today's Meta Ads Discussion [00:02:30] Q1 Challenges in Meta Advertising: Spend and Conversion Rate Dynamics [00:05:00] Effective Media Mix and Ad Strategies for Early Year Marketing [00:07:30] Bid Strategies on Meta: Cost Caps and Conversion Focus [00:10:15] Integrating TV and Digital Strategies in 2024 [00:12:45] Data-Driven Decision Making: Leveraging Analytics for Meta Ads Hashtags: #MetaAds2024 #DigitalMarketing #Q1MarketingStrategies #MediaMix2024 #MetaBidStrategies #DataDrivenMarketing #DTCAdvertising #FacebookAds2024 #OnlineMarketingTrends #CreativeAnalytics Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

view more

More Episodes

Ep 299: 9 Low Hanging Fruit Creatives You Need to Run NOW! (AKNF)
2023-04-28
Tapcart, True Classic, and Obvi Talk Traction, Scale, and Distribution
2023-04-26
Ep 298: Jess Cervallon from Feastables: What CPG Can Learn from SaaS about CX
2023-04-24
EP 297: Biggest Amazon Ad Accounts Opps and Flops (AKNF)
2023-04-21
Ep 296: Ben Soffer - Spritz Society: Influencer Strategies for Alcohol Brands and Linear Commerce
2023-04-17
Ep 295: Free Your YouTube Ads! How we got $500,000 in free traffic on YouTube Shorts
2023-04-14
Ep 294: 9 Year Old Lily Harper from Lily Lou's Aromas homeschools us all
2023-04-10
Ep 293: Biggest Opportunities and Oopsies for Smaller Brands on Meta Ads (AKNF)
2023-04-07
Ep 292: TAXA Outdoor, Garrett Finney: Digital meets dealership, NASA Architect goes out of home for real
2023-04-03
Ep 291: Most Common Technical SEO Mistakes with Pilothouse SEO Lead Ismail (AKNF)
2023-03-31
Ep 290: Pet Health Comes Home with MySimplePetLab's Jen Hagness
2023-03-27
Ep 289: Three quick Meta Ads test to lower your cost per action (by as much as 46%!!!) (AKNF)
2023-03-24
Bonus: Maximize your product development strategy (with Particl.com's AI)
2023-03-22
Ep 288: Liquid Death Mountain Water: Hamid Saify - Death, Beverages, and the Attention Economy
2023-03-20
Ep 287: Five TikTok Quickstart Strategies with Spencer from Pilothouse (AKNF)
2023-03-17
Bonus: Printful's $300M Merch Empire (and why you should start a merch line in 2023)
2023-03-15
Ep 286: Mid-Day Squares: Jake Karls and Nick Saltarelli - Rainmaking, Fundraising and "One word: F&%^ng Crazy"
2023-03-13
Ep 285: 3 Part Formula for Email Success: Performance, Persistence and Reach (AKNF)
2023-03-10
Bonus: Meta and True Classic: Zero to 9 Figures in Two Years, Powered by Meta Advertising (and Advantage Plus Shopping Campaigns)
2023-03-08
Ep 284: Bushbalm's David Gaylord goes B2B, Enters US retail bigly, and rides the Vajacial wave on DTC
2023-03-06
  • ←
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • →
012345678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
    • Podbean AI
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks
  • MONETIZATION & MORE

    • Podcast Advertising
    • Dynamic Ads Insertion
    • Apple Podcasts Subscriptions
    • Switch to Podbean
    • YouTube to Podcast
    • Blog to Podcast
    • Submit Your Podcast
    • Podbean Plugins
    • Developers
  • KNOWLEDGE BASE

    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a Podcast
    • How to Promote Your Podcast
    • Mobile Podcast Recording Guide
    • How to Use Group Recording
    • Podcast Advertising 101
  • Support

    • Support Center
    • What’s New
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podbean Amplified Podcast
    • Badges
    • Resources
  • Podbean

    • About Us
    • Podbean Blog
    • Careers
    • Press and Media
    • Green Initiative
    • Affiliate Program
    • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Consent Preferences
  • Copyright © 2015-2025 Podbean.com