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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Business:Marketing

Apple Plays Havoc with Podcast Industry (411)

Apple Plays Havoc with Podcast Industry (411)

2024-01-19
Download Right click and do "save link as"

Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B?

Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land.

And OpenAI launches Chat GPTeams.

Rants and raves include Reddit's court victory over WallStreetBets and a big marketing mistake at Solo brands.

This week's links:

TechTarget x Informa

The Incredible Shrinking Podcast

So Much Media Consumption that's Wrong

OpenAI Debuts Teams

Reddit Wins Lawsuit

Solo Brands Names New CEO

WEBINAR: Unlocking the Path to Generative AI (this Thursday)

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

view more

More Episodes

PNR 153: Is Content Marketing Actually a Thing?
2016-10-18
PNR 152: Thought Leadership Requires Actual Leading Thoughts
2016-10-10
PNR 151: Audience, not Content, Is the Real Asset
2016-10-04
PNR 150: How to Create a Successful Podcast
2016-09-26
PNR 149: Digital Advertising Will Survive by Limiting Inventory
2016-09-19
PNR 148: The Business Model of More Versus Less Content
2016-09-12
PNR 147: 2017 Content Marketing Predictions
2016-09-05
PNR 146: Google Lays Down Pop Over Punishment
2016-08-29
PNR 145: The Future Owners of Newspapers? Brand Marketers
2016-08-23
PNR 144: A Content Marketing Approach Is Strategic, Actually
2016-08-15
PNR 143: Instagram Launches the Snapchat for Older People
2016-08-08
PNR 142: US Olympic Committee Makes Huge Social Media Faux Pas
2016-08-01
PNR 141: How Brands Could Inherit the Web
2016-07-25
PNR 140: Compared to Advertising, Content Marketing Still Petite
2016-07-18
PNR 139: Most Brands Failing at Customer Experience
2016-07-11
PNR 138: Agencies, Brands and Media Starting to Look the Same
2016-07-04
PNR 137: Facebook Slowly Eats Media Companies for Lunch
2016-06-27
PNR 136: Get Ready for Brands to Take Over Facebook Instant Articles
2016-06-20
PNR 135: Will Microsoft & LinkedIn Spur a Content Buying Spree?
2016-06-13
PNR 134: Content Marketing as Profit Center
2016-06-07
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