This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B?
Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land.
And OpenAI launches Chat GPTeams.
Rants and raves include Reddit's court victory over WallStreetBets and a big marketing mistake at Solo brands.
This week's links:
TechTarget x Informa
The Incredible Shrinking Podcast
So Much Media Consumption that's Wrong
OpenAI Debuts Teams
Reddit Wins Lawsuit
Solo Brands Names New CEO
WEBINAR: Unlocking the Path to Generative AI (this Thursday)
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This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
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