#54 Leadership secrets of the world's #1 Toyota Dealer, Selling 25,000 cars a year, Lease returns crashing in 2024? | Doug Eroh, President and GM of Longo Toyota

In this episode, I'm speaking with Doug Eroh, President and GM of Longo Toyota

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Topics:

(00:00:00) - Intro

(00:03:06) - Doug’s exposure to auto 

(00:04:39) - Is LA the largest Toyota market in the world?

(00:05:29) - Making the jump from corporate to the retail side of auto

(00:07:09) - Officing in the dealership showroom & experiences as the GM of Longo Toyota

(00:12:37) - Longo’s scale

(00:14:00) - The difference between Doug’s roles at Longo and Penske

(00:14:58) - Longo’s structure, amenities, and talent recruitment

(00:23:48) - Longo’s tech stack & AI implementations

(00:32:13) - What metrics are you tracking daily?

(00:37:32) - Thoughts on affordability & leasing

(00:42:41) - Is Toyota hurting itself for being undersupplied & staying away from EVs?

(00:51:02) - Do you have any concerns right now?

(00:54:34) - Where are the opportunities right now?

(00:57:36) - How are you attracting talent?

Check out Longo Toyota here or get in touch.

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