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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Business:Marketing

What you can learn from dog training about training and leading people w/ Joanna Bowzer

What you can learn from dog training about training and leading people w/ Joanna Bowzer

2024-02-01
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If you have a dog, you know that we tend to treat dogs like people. Furry, barking, chewing, slobbering people ... But you know what I mean. We know dogs aren't the same as people, but their behaviors and personalities are so aligned with human behaviors and emotions that we treat them like people. Anyhow, I bring this up because I came across a LinkedIn post the other day about what you can learn from dog training about training and leading people.

The author of that post is my guest today! Joanna Bowzer is director of marketing at ClearVoice, a content production partner for brands of all sizes.


The B2B Content Show is brought to you by Connversa, helping busy CEOs and business owners create a month’s worth of difference-making video content in 60 minutes.

Hosted on Acast. See acast.com/privacy for more information.

view more

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The value of talking 1 on 1 with prospects w/ Pam Smith
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The value of publishing data-driven industry reports w/ Cynthia Wakeford
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Humanizing a highly technical topic w/ Ryan Raiker
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Building a framework for measuring content marketing ROI w/ Dan Lawrence
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TikTok, AR, VR, Twitter Spaces, and other emerging content types w/ Kelly Johnson
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Getting prospects to see your vision of what's possible w/ Martin Morzynski
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Creating a marketing strategy in a multi-brand context w/ Tom Flierl
2022-12-27
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