The Smart Communications Podcast
Business:Non-Profit
Episode 154: How can you deliver the right message to the right audience?
What is most important, the message, the channel, or the mindset of the audience you are trying to reach? Farra Trompeter, co-director, and Ryan Gerhardt, copy director, discuss how we think about segmentation and messaging, the differences between organizational and persuasive messaging, and more.
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