231. Know Your Numbers, Know Your Customers: Using Data to Get Past Plateaus
Psst, before we tell you about the episode: Food Biz Wiz is hosting Wholesale Week from Monday, June 3rd - Friday, June 7th! Wholesale Week is our 5-day FREE online workshop for food, bev, and taxable grocery brands that want a solid starting point for a smart retail strategy. With 10 minute, bite-sized lessons, it’s easy to participate. Register at the link here! Now, back to this episode!
We often get into this trap of thinking: we've put hours of work in, so the sales will automatically follow. Right? The truth is that it's not always a 1:1 relationship, especially in e-commerce. That's why we're thrilled to have Maureen Mwangi, the Founder of Startward Consulting, e-commerce expert and brand strategist behind many of America's most beloved brands, join us on the Food Biz Wiz Podcast today! In today's episode, she shares multiple ways that you can architect your SKUs, seasonality, and branding to increase sales, even when you think that you’ve hit a plateau.
In this episode, you'll hear Alli and Maureen discuss...
You can find out more about Maureen, Startward Consulting, and their Sales Maximizer training in our full show notes here! There were so many gems in this episode so we want to hear from you: which will you incorporate first? Connect with us on Instagram and LinkedIn (both in our full show notes) to share more with us!
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