You’ve put in the work. But how long does it take for the results to show up? Sometimes, the wait can feel like forever.
In this episode of Creativity Excitement Emotion, David shares the importance of playing the long game and understanding that the people who want to do business with you may not commit to following through today.
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Highlights:
00:17 – The ideal customer
00:52 – Passionate hobbyist vs. artistic entrepreneurship
01:35 – Earning six-figures and beyond as a musician
02:18 – It took three years for a prospect to turn into a customer
02:56 – Picking a channel that works for you and publishing daily
04:33 – The value of long-term thinking
05:53 – The way David started thinking about SEO
06:23 – Content or personality?
07:40 – Are you willing to stick it out?
Transcript:
One of my customers recently purchased two courses. And he could not be more perfect. He’s exactly the kind of person that I want to attract into my business. He's in college and he's community minded and oriented, and he wants to build a business out of his music, or at least think of himself as a music business rather than what most artists think – they're artists or musicians.
At worst you're an artist or a musician. At best you're an entertainer, and if you want to take it beyond that you’ve got to be an entrepreneur.
He gets all that, and he sees that a lot of people around him don't have that kind of mindset. They just want to be artists.
And I'm aware, there are people out there, and maybe even some of you listening, you just want to be an artist. I’m not going to say there are no opportunities in that, but I would say most people that are operating in that capacity are passionate hobbyists, right?
And there's nothing wrong with being a passionate hobbyist. That category is great for people who want to enjoy making music, writing music, playing music.
But there's a category of people who are wanting to think about it more entrepreneurially and set themselves up early so that they can succeed later.
I wrote a blog post in like 2020 on how to earn six figures and beyond as a musician. That's over three years ago. And this customer told me that this was one of the first blog posts he had read on my website.
So, I got to thinking… I've published tons of content over the years. So much so that some people have prompted and asked me, “What's the deal man? You’re publishing on every subject,” and by the time you've published 50 posts or even 100 posts, you've kind of covered the key things. Then you’ve got to expand out into niche topics from there. It's just the way it works.
So, maybe this is a little bit weird headed, but it means it took three years for that customer to mature.
Maybe he read that blog post this year. Maybe it finally ranked in Google or just happenstance. It's something he was looking for and managed to find, but it took three years for me to get that customer.
So often we're thinking, "I'm going to publish today and be rich tomorrow." Which is just categorically not the way it typically works. You've got to stay consistent over the long haul. You've heard this before and yet if you miss the point of it, you're just not going to do it.
025 – Why You Must Play the Long GameClick To Tweet
And I think this is why there should be emphasis on choosing a channel that works for you, whether it's blogging or podcasting or making videos.
Some of that will be handled with AI to some capacity moving forward. If you want to inject the content with your personality and stories, which I would recommend doing, I honestly think that might be the only way to properly build a following. You’ve got to put some time into this, and preferably, publish daily.
But people go, “Yeah, that's so smart, David.
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