Should you build a personal brand? And if so, how do you do it?

Today we’re talking about Personal Brands. Some people will say you need a personal brand but a better way of putting this is probably to say that you ‘need to control’ your personal brand and you might even want to grow it. The relationship between your personal brand and your business is complicated and intricate and, well, confusing. But the more you understand it the better you’ll be able to utilise it and help grow your business. So that’s what this episode is all about.

In this episode I share:

-       What exactly is a personal brand

-       The benefits of a personal brand

-       How a personal brand helps with networking

-       Why personal branding is about authenticity

-       How it can give you a competitive advantage

-       The disadvantages of a personal brand

-       The importance of setting boundaries with you and your personal brand

-       Why it can be hard to exit a business that is built around a personal brand

-       How to start creating a personal brand

-       How to use strategy to plan your personal brand

-       Why your values are important to figuring out your brand

-       The best ways to get to know your audience better

-       How to best go about setting up your online presence

-       What is thought leadership and why you should consider using it

-       The difficulty of balancing business and personal brand

-       Two things to consider when building a personal brand

 Key Quotes

 “You are showing the good and the bad as you, not who you think you ought to be.”

 “To stand out you have to stand for something and yes that means some people won't like you. Spoiler alert, they already don't.”

 “Posting once a day is genuinely difficult, don't aim for that.”

 More information:

I mentioned a few resources around business plans that you can find through Business, but better: https://www.businessbutbetter.com/

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