Podcast Sponsorship Advice (Big Podcast Insider Issue 169)

In this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience.

Key Themes

• Podcast Security: There is no security in podcasting.
• Pitching Sponsors: A guide to approaching sponsors for your podcast.
• Free Music: Accessing royalty-free music for social media content.
• Earning Potential: Discussing a podcaster's $500,000 revenue milestone.
• Consistent Publishing: The importance of consistency in releasing podcast episodes.
• Established Reputation: The benefits of being a known figure in podcasting.
• Publishing Frequency: 2 episodes per week as a recommended pace.

Topics covered in this episode:​

• The unpredictable nature of success and maintaining tenacity in podcasting and other endeavors
• Advice for podcasters approaching sponsors, including when to consider it, how to determine download thresholds, what to include in a pitch, and what proof sponsors look for
• Utilizing free music for Facebook and Instagram content due to restrictions on using major label music
• The flexibility and challenges of skipping podcast episodes as well as strategies for maintaining consistent episode releases
• A success story of a podcaster and newsletter creator who earns over $1 million per year through podcasting and has a high-frequency publishing schedule
• The importance of stature and establishing a known presence in podcasting, along with the benefits of a consistent publishing frequency
• An AI tool for automating podcast writing summaries and articles

Episode Timestamps

• 04:29 Learning about editing changed everything for me.
• 09:29 Leverage sponsorship for legitimacy in podcasting.
• 10:17 Consider non-monetary forms of compensation for sponsorships.
• 15:32 Podcast sponsorships rely on your value, relationships.
• 17:08 Big Podcast Insider - Web Edition
• 20:36 Radio hits bring royalties, but live performance is essential.
• 24:09 Live events, speaking engagements, experience grow podcast. Reputation, audience building aid podcast growth. Two episodes weekly, balanced publishing frequency.

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

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About this episode of Build a Big Podcast:​

This is the audio companion to Issue 169 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Daily - Daily Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)