Inspired by experience, not trends with Cassie Byrnes of Variety Hour

In this episode, Fiona chats with Cassie Byrnes, a renowned surface pattern designer and the founder of Variety Hour, a vibrant lifestyle label. Discover insights into Cassie's creative process, learn about the challenges of juggling motherhood while running a business and much more. Tune in!

You'll Learn How To:

• Overwhelming nature of marketing
• Strategies for creating content
• Challenges of imposter syndrome 
• Experience with collaborations and the changing landscape of freelancing
• The decision-making process behind opening a physical store
• The challenges and rewards of running a cashflow-based business
• The importance of financial awareness
• Strategies for effective marketing
• Balancing personal and professional life
• The experience of transitioning from a hobby to a full-fledged business

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