Simple Systems That Drive Success in Podcast Guesting | Patty Block

Every day, people give up on podcast guesting. Those who quit report that they didn't see results from being a guest, and the extra stress/demand on their time was not worth it. This one-and-done mindset toward podcast guesting will not get you far, but there is an alternative! In this episode, Patty Block shares how you can build a system around podcast guesting that reduces stress while maximizing results. Get ready to unleash the benefits of a podcast guesting system!

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Takeaways

Set clear goals for podcast guesting, such as building relationships with hosts, raising visibility, and developing reusable content.
Realize that a one and done strategy is not effective in podcast guesting.
Develop a system for podcast guesting that includes three stages: before, during, and after the interview.
Pay attention to the after stage, as it can be the most powerful in terms of promoting the episode and engaging with the audience.

Chapters

00:00 Introduction
00:28 Goals of Podcast Guesting
01:25 Realization of One and Done Strategy
02:23 Building a System for Podcast Guesting
03:50 Three Stages: Before, During, and After
05:15 The Power of After the Interview
06:13 Developing Content from the Recording
07:39 Collecting and Filing the Recording
08:09 Editing the Recording
09:09 Setting Standards for Video Clips
11:02 Distributing the Video Clips
13:55 Engaging with Podcast Hosts and Network
15:22 Benefits of a Systematic Approach
16:05 Conclusion

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/270