Making Business Personal: New Research Release with Kiley Peters
“80% of the women owners that we surveyed said it's extremely important to hire and develop other women in their industry,” shares host Kiley Peters, CEO and founder of RAYNE IX. With the help of friend Susan Baier and her team at Audience Audit, Kiley conducted original research on women small business owners and how they defined success for themselves.
When surveying several hundred female small business owners, the data began to show three distinct segments. These segments are the believers, support seekers, and parody perceivers. Depending on which segment they fall into, some women business owners may not actually fall into the same target audience due to mindset differences. The data showed that age and income were not really a factor and that it truly all came down to mindset. The majority of women defined success as owning their own time or schedule and reported that it is very important to them to support other women in their industries.
The data from this new research study is compelling and shows the differences in how women and men approach business ownership. Women start businesses because they want flexibility, autonomy, and ownership. It’s not that they don’t care about profit, but it typically is not their number one priority.
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