Do you need a website or landing pages? The answer – BOTH! with Lori Lyons

Catharine O’Leary, the host of Kickstart the Conversation, welcomes her colleague Lori Lyons to the show whose area of expertise in in marketing and website design. Catharine and Lori talk about the need for a website vs. a series of landing pages that customers can opt-in to for more information on a specific topic or offer.

Lori walks us through the importance of having a website for any business owner. A website provides a space for potential clients to learn more about the business and its services. It is a comprehensive representation of the business, and it is important to make it easy for potential clients to find and connect with the business through the website.

On the other hand a landing page is a web page that is specifically designed to capture a visitor's attention and encourage them to take a specific action, such as filling out a form or making a purchase. Landing pages are usually created for a specific marketing or advertising campaign and are often used in conjunction with email marketing, social media advertising, and pay-per-click (PPC) advertising.

Landing pages are important to a business because they allow you to focus on a specific goal or objective, which can help to increase conversions and generate more leads. By directing visitors to a dedicated landing page, you can provide them with a clear and concise message that is tailored to their needs, which can increase the likelihood that they will take the desired action.

Where landing pages focus on a specific purpose or action, a website provides a full picture of the business and its offerings. It is crucial for a business to have a clear call to action on its website to encourage potential clients to take action and connect with the business.

Overall, both a business websits and landing pages can be a powerful tool in a business's marketing toolkit, helping to increase conversions and generate more leads.

Lastly, owning the website and domain is essential to avoid being on rented space that can be shut down by third-party entities. This means that the business should purchase and register its own domain name, rather than relying on a third-party platform that may change its policies or shut down at any time. By owning the website and domain, the business has full control over its online presence and can make changes and updates as needed.

Thanks Lori for talking us through this important distinction!

About the Guest:

Lori is the CEO of Igniting Your Business, a marketing strategist, website designer and coach that shows entrepreneurs how to get more leads, more clients and make more money with a captivating digital and website presence. Lori teaches business owners to “Make Their marketing Simple” through her individual coaching, group programs and intimate cohorts. She is a sought-after speaker, media guest, and host of the podcast The Encore Entrepreneur where she translates the complicated side of “marketing speak” into simple everyday language for her audiences.

You can grab Lori’s free gift at https://FUNbizchecklist.com

You can email Lori at llyons@ignitingyourbusiness.com. Make sure to tell her that Catharine sent you!

What is the Best Quiz for Your Biz?

Take this FREE 60-second Quiz to Find Out: quizformybiz.com.

About the Host:

Catharine O'Leary is a dynamic speaker, author, and entrepreneur with a wealth of experience in market research, consumer insights, and innovative marketing strategies. She's known as the "quiz queen" and is an expert at asking the right questions to connect with ideal clients and boost business growth. With over three decades of corporate experience, Catharine is passionate about helping entrepreneurs have better conversations with their ideal clients and grow their business with cutting-edge marketing strategies.

https://catharineoleary.com/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.