How To Consistently Fill Your Group Coaching Programs
Marketing and selling private coaching offers vs. group coaching offers require different methods and processes. Learn how to master the fundamentals of both and discover the step-by-step process to consistently attract and enroll clients for your group coaching programs so you can fully leverage your time and your expertise to make more money and help more people.
>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.
>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), apply to be considered for our experience, Launch Like A Queen.
Past Episode:
Episode 79: The 5 Stages of High-Converting Launches
Do not miss these highlights:
01:21 Entrepreneurship does not have a standard career path.
01:48 This is why it's important to stay focused on what you know works and just keep doing it.
02:08 Knowing you need leads and convert leads into clients, then rinse and repeat.
02:20 What we hear a lot from our audience and our clients are, consistently filling Group Coaching Programs.
02:32 Marketing and Selling Private Coaching is very different than Marketing and Selling Group Coaching.
03:05 This is why it's really important that you come into either 10K Content Collective or Launch Like A Queen, depending on where you're at so we can help you strategically think this through.
03:38 One of those complexities in this business is a group coaching program.
04:28 It requires a different level of coaching and in order to fill it, it requires a different level of marketing and selling.
05:42 Even though you didn't know it at the time, this is what you signed up for. To master the messaging, marketing, and selling.
06:00 The fundamentals are going to be the same.
06:31 Inside of 10K Content Collective, our signature offering for coaches that are trained to get claims with their organic content.
07:15 From there, the core method that we teach is getting on a phone call. Why is this important?
08:30 In Sales Page, this is when people are buying directly off your page. Your call to action is to enroll now or by now.
09:04 Most people want to avoid sales calls because it is uncomfortable at first if it's not natural to you.
10:30 So if you're using a sales page, but you don't learn how to sell via phone, it's going to be almost impossible to sell off of a sales page.
11:17 Whether you're doing cohort-based or rolling enrollment, you still need to have the volume of people to be able to fill that experience.
11:55 This is when we apply the Live Launch model.
12:20 We apply the five stages of launching this model in order to fill our group coaching program.
12:43 The first step is the groundwork.
13:04 Most people skip some steps which is why they have failed launches.
13:15 So you move out going to multiple six figures.
13:37 You now have to put into planning the second step of launching live launching, which is the Launch Runway.
13:52 Stage three, we will help you inside Launch Like A Queen, and decide which event is best for you.
14:14 It allows us to highlight our brilliance and lean into our audience in a new and fresh way.
14:55 We think about increasing the volume inside of our group coaching programs. between them consistently with your ideal clients, we also have to increase the leads.
15:31 We build things alongside you inside the Launch Like A Queen, because it is one of the most critical components of your business model.
16:20 We're bringing awareness around the experience, and increasing the visibility in our audience.
17:20 It's a very thorough process we think through with you. We strategize around you because it's not something that you just want to do on a whim.
17:35 Stage four is the Offer Invitation.
17:52 We're pitching in a way that feels so good and amazing. Doing the due diligence around your offer.
18:17 Once you master selling virtually on stage, whatever masterclass challenge, you can literally do anything.
18:50 I have “the system” that can reliably produce profitable results so that we can consistently fill our programs.
19:32 The experience pivots not about teaching them. We're actually giving them everything they need to make a decision about your offer.
20:09 During a Post-launch Sequence, we see a lot of people kind of trickle in.
21:22 This is why we need to create those full cohorts or programs. We need to get a consistent rhythm and cadence.
22:10 You'll be learning from my mistakes. Everything that we will be teaching you is basically what you should or shouldn't be doing and how we've been able to shortcut it for you.
22:35 So when you master this process, we call it an end-to-end marketing machine because it's doing the attracting, converting, and then rolling that works for you.
23:17 I think of a container where we put all these things. We have to create that pressure with some error in it to create the momentum and that explosion on the other side of it.
23:12 This is the next thing for you to master. We're all about the sequence, turn up the heat and get a little bit more advanced
24:37 You'll see the same principles, the same processes, and you'll see it work for you over and over and over again. It's just so amazing.
25:17 But what's really great is that we have the tested and proven resources for you that can support both of these levels.
26:25 So if that is you, and you are ready to take your business to the next level, your best step is to APPLY NOW because we do cap this out.
26:40 We have a special running this month before we increase the price for the next round of enrollment.
27:00 We believe we have the best everything. We have the best team, the best frameworks, and we really lean in and meet you where you're at.
27:13 Right now is the best time to create that traction and show up as the leader in your industry because most people don't know how to do that systematically.
27:37 Make sure you leverage the resources that we have in place for you to do that without freaking trying to figure it out on your own.
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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