Launch Like A Queen: The Details Of Our Brand New Program & Why We Decided To Pivot
In this episode, I’m peeling back the curtains and giving you the full scope of why we decided to pivot from our core offerings and bring a brand-new experience to our audience. There’s a lot of depth covered in this episode including how to know when it’s time to introduce a new offer, how to lean into your audience, and how to make better decisions as a business owner.
Ready to take the next steps to grow your business?
We are currently enrolling for our June class of Launch Like A Queen! But space is limited. To be considered for this experience, begin the application process: www.kinseymachos.com/launchqueen
Do not miss these highlights:
02:55 The birthing of “Launch Like a Queen.”
03:39 The behind-the-scenes, the types of decisions made, why it was created, and more of that holistic viewpoint.
04:06 Sometimes people are teaching the what and the how only, but there's a huge foundation missing on the why.
04:53 Study how people make decisions and why they're making certain decisions for you to become a better decision-maker and be confident in the decisions you make.
06:10 So be reminded for all of us to slow down and look at our decisions a little bit more holistically.
07:06 Now this is definitely the story of “Launch Like a Queen.”
07:23 Last year, the team spent all year bringing 10K Content Collective to market and really getting that offer converting in all the ways we wanted it to convert live.
07:59 The results that the clients were getting from 10K Content Collective were just really incredible. But so much time was spent getting that offer off the ground.
08:27 Having signature offers is very important because it simplifies your marketing and your selling.
09:10 Bringing brand awareness. Bringing them to the market. Making it a non-negotiable to create rhythm and cadence in your signature offers before you do anything else.
10:20 But around that, the ways in which people should also hear from you is in variety.
10:42 With a new message piece, a new offer, or a new launch event, it awakens and hit people differently that used to hear you in the same way.
11:02 Going back to people hearing the same thing from you and the advantages it creates.
11:46 What if that same personal brand comes out again with a new flavor of something?
13:35 In our industry, cutting through the same noise has become even more difficult, which needs even a little bit of variety paired.
14:08 Having a stable foundation can create different kinds of variety around it.
14:25 But if you are just getting started or you're under 100k, this doesn’t mean that you need a new offer or you need to switch gears now.
14:58 Have a little bit of room to feel your business around and have your offers converting first before deciding to add some more.
14:45 We felt that there is a big leap from our audience in 10KCC to her Female Founders Board.
16:08 The plan was to save it for Female Founders Board and decided to separate it out from 10K Content Collective.
17:50 We thought about how to deliver the message that this is one of our core and our primary way outside of our organic content.
18:28 How could we serve this middle tier? To come up with a new fresh, and new way of delivering and serving value to our audience.
19:45 But there was a lot that had happened last year with me that I knew I needed some time to recover from that at the beginning of 2023.
20:22 Thankfully, my team has built such a great rhythm, that now my business can make money without me being energetically aligned or fully awesome at the moment.
20:54 I had a couple of big breakthroughs and realized that it was irresponsible of me to continue to stall the business when the business isn't just me anymore.
21:49 As a CEO, continuing to do the things I need to do and move the business forward and all of its parts that are relying on the CEO.
22:19 And so the team decided based on a lot of the things we were hearing from our audience to give this launch offer a go.
23:05 So if this is what the industry is asking for, and we know we can deliver on it, and we feel excited about it.
23:57 Operationalizing three programs is a lot for our small nimble team, but we're doing it and we're doing it so well.
24:25 I thought that maybe the team can do it once a year and can give people that new freshness.
24:42 So “Launch Like a Queen” is our middle-tier price program because the Female Founders Board is really a jump from 10K Content Collective. So we birthed this new offer.
25:00 Developing and designing a program is one of my zone of genius obviously, and I love to do that with our clients.
25:48 We want to make sure not to spread ourselves too thin because client delivery and client success is one of our core focus areas.
26:13 When we did the launch lab, I was like, why did we not do this? It was such a wake-up call.
26:36 What you're going to be seeing from us is a little bit of shifting, branding, positioning, messaging, and building under the category of Queen.
26:56 “Launch Like a Queen,” is thinking about how you want to take your message, your messaging, and your marketing, to that next level. Elevate yourself in the market through your launch experience and your launch container.
27:45 We treat launching as this core pillar of how we serve women.
27:59 We realize that in our launch events, we're bringing more awareness and notoriety around our brand.
28:19 When you do it the way that we do it, it builds this incredible trust and connection with your audience.
28:47 This is the thing that really creates that thought leadership and establishes you as that number one in the industry.
29:26 Potentially the plan is if it went well, we would just offer it once a year.
29:40 Fortunately we felt so much alignment in “Launch Like a Queen” and there was no doubt. Now it became a signature offer for us.
30:57 The way the women in “Launch Like a Queen” are growing and elevating is mind-blowing so we have to keep doing this.
31:35 If it's your first time offering something, give yourself enough time to make sure you can. Give people what they want, and also let them create a result for themselves.
32:25 When you have a launch machine that effectively works for you, you also have to have at least scalable systems around your coaching offer.
33:07 When you start to enroll people in volumes but you don't have a great enrollment process, your back end is super messy.
33:47 I will also teach you how to have a fully fleshed-out client success journey and what that looks like. Showing you ours and having you work with our client's Success Manager.
34:28 It's just becoming more and more clear what this program needs to be and how it's going to look and feel.
34:47 So through this year, we decided to launch two more cohorts.
35:02 We are going to help you have consistent client acquisition through a live launch model, but it's also going to help you have a high-converting scalable offer.
35:44 You're also going to learn how to leverage your time and expertise through this big transition.
36:27 As we phase into that, beginning of 2024, we will have that as a final phase.
37:05 There are definitely advantages to sticking to something and not wavering from it. But the industry is just changing and we are innovators.
37:55 Where can I give myself permission to adjust or pivot? Am I doing this for the right reasons?
38:45 If you're looking for shortcuts, maybe this will be faster, maybe this will be easier. None of that exists. You will have challenges, you will have bumps in the road, no matter what you decide to do.
39:35 We make decisions in alignment with what we could continue doing. What we're doing is from last year because what we did had incredible success.
40:07 You have to make sure it's not a grass is greener on the other side type of mentality. Because the grass is never greener, it's just green where you water it.
40:38 So none of this would have unlocked for me if I didn't have taken that first couple of messy steps.
41:30 All of a sudden we're shedding the light little by little, and because we follow that, so much more was unlocked for us.
42:18 Don't go making decisions all left and right. Think that there's just so much there that you can really lean into and listen to.
43:02 It's probably similar to where you're getting the ideas. You're not really sure how to feel them and how to lean in.
43:20 Although I did feel a little bit more vague before, I had a lot of re-anchoring to do at the beginning of the year.
44:20 Now that “Launch Like a Queen” is a signature offer, we now know its vision of it and how robust it's going to be in the market.
45:36 Making money is one of the biggest hurdles you have to overcome as a newer coach. It is getting over that money mindset.
45:47 So we do have qualifiers in place. It's an application only. We'll link up the application in the show notes.
46:13 This is different from 10KCC where anybody can come in. This is just a different level of intimacy.
46:36 If we feel like you'd be a good fit, then you hop on the call with our team. We will talk about what that looks like next steps. But it is 100% recommended.
48:10 We're here for it, we are paving the way and helping our clients become category clean of their unique industry.
49:35 So I really love to hear feedback from you. Take a moment to send me a DM on Instagram or send me an email.
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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