The 3 Pillars To Creating A 200K Coaching Practice
Growing to multiple six figures is simple.
If you’re stuck at 3-5K months and want to break through your revenue plateau to hit multiple six figures this year, this is the episode for you.
Achieving 200K+ means building a bulletproof business model that can stand the rest of time.
Join our free new (live) training, the 200K masterclass where we show you how to create a premier-style coaching model that’s positioned for high-demand, low-maintenance, and financial abundance
Register here: kinseymachos.com/200K
Do not miss these highlights:
01:17 We just wrapped up our In-person Mastermind experience for our Female Founders Board and it was so amazing.
01:32 Two days together with these incredible women is definitely so high octane and so high in energy, and really mind-blowing.
01:54 Now, Kinsey wants to start to leverage her time more, together in person to create, produce, and complete.
02:20 Our Female Founders Board Mastermind is a hybrid of one-to-one coaching and group coaching as we're currently recording.
02:32 She wanted these women to walk away with the “streamlined client pathway” in this particular topic.
02:55 Now this isn't a set-it-and-forget-it automated session or automated campaign. That is not what Kinsey is going to teach here.
03:19 When we think about that high-touch experience, that isn't going to come from evergreen funnels or automated systems within the marketing.
03:41 In marketing and selling, we want things that are a mixture of that connectedness with humans.
04:01 Anytime you create, which as creators, we love to create. This is something that we have to really work on as we grow as well.
04:36 Let us start to narrow in on what are the few key things that you can do to get the most out of your time.
04:52 You don't want your business to own you or control your time, so this means doing less.
05:04 You have to really assess what is that actually going to cost you from a time and money perspective and look at that over the distance of time.
05:50 It is really important to learn here as we talk about the Three Pillars to grow into 200k coaching practice.
06:14 It's really important that if your goal is 100k, you need to not make that goal your goal.
09:00 If you have been around Kinsey or in this podcast for a while, it's just a reiteration of what is actually important to generate revenue, protect your clients' results, and also not work as much.
09:10 The first pillar might surprise you and it may sound cliche, but it is “simplicity.”
09:39 Coaches offer different tiers in their marketing all over the place. A really complex business model for such a small revenue coming in.
10:05 It all comes back to, what is your signature offer.
10:34 At the 200k mark, one maybe two offers, and it is not about giving people options.
10:54 If you give an option, then they have an open loop in their mind. It's really hard to build that immediate like and trust within that sales container.
11:46 This may be what you have been taught because there are a lot of people out there teaching these different models of ascension plans and all the different options of how to take people through.
12:43 But at that 200k mark, you really want to optimize the rhythm with that one signature offer.
13:55 It really doesn't matter whether it's group or private. It just matters that you build that certainty and confidence within your audience.
14:58 Think about that commitment and that decision level, this is the thing and I'm going all in. It's going to elevate everything around you.
15:07 The second pillar in creating a 200k coaching business, is “sophistication.”
15:22 Listeners of this podcast are very, very brilliant. Most of you don't actually realize your full brilliance.
15:43 Some start to water down, almost like a subconscious transition. They're watering down their message to meet the mainstream or the masses.
16:18 This is where the sophistication exists. It is not about having sophisticated systems or sophisticated advanced marketing strategies.
16:42 What is the biggest problem you can solve for? How can you really serve that top 1% of your audience, rather than trying to really meet the masses of more people?
17:50 You need to continue to narrow in on the sophistication of your brilliance and the problem you can solve. This is also going to help you stand out in a very saturated market right now.
18:14 Attention is getting harder and harder to capture and trust is going to be a little bit harder to create. It’s because people are tired of the same messaging and being sold the same solutions.
18:53 The third pillar to grow in a 200k coaching business, believe it or not, is “sales.”
19:01 Marketing is sales. Creating your marketing strategy should have the end in mind,which is sales.
19:50 You believe subconsciously or consciously that selling is spammy.
20:20 Marketing should always lead to sales. In my mind and in the way that we even teach content creation.
20:52 We have a framework called Value-Based Selling. It is very effective and not pushing things on people.
21:10 This is about empowering people to make decisions, whether it's yes or no in alignment with the things they actually want.
21:30 You have to master sales, meaning you really need to learn to love selling and understand what is it that is preventing me to do so.
21:52 Selling is serving, and selling is sharing, thus marketing is selling.
22:40 Selling is also such a great skill to have in life.
22:25 Selling is in all conversations. It's in all containers.
23:44 It's the little subtle things that you can put and create in your day that literally creates opportunities for you to learn to love sales.
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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