Kinsey teaches us how to manage our overlooked content and make small changes to our delivery that make a huge difference. As business owners we need to narrow down who we are talking to. Make sure you are speaking your truth while being very specific!
Do not miss these highlights:
03:40 What is “broad messaging”
04:43 Why ‘niche-ing’ down is very valuable
07:09 You're doing your people that really need you, a disservice by trying to broaden the scope
08:16 The idea of vanilla messaging - Lack of conviction and energy in your message
10:50 What is it that makes messaging or content confusing
12:42 When you're confusing or super vague, you’re going to miss the opportunity to speak to your clients in a way that it connects
14:10 You can blend a little bit of your voice and how you talk with the words and language that your ideal client is using
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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