A word to the wise

"Strangers matter online. We tend to put a lot of weight on reviews. But it is difficult to tell which ones are fake and which are not. Computer scientists are still working on it. But they have figured out certain characteristics of fake reviews – like the use of lots of exclamation marks and quotation marks" - Abhishek Borah, author, Mine Your Language, talks to Manjula Narayan about the influence of language on business, how to tell if an individual is a potential loan defaulter just from the words he uses, the communication patterns of charismatic leaders, how corporates should deal with social media firestorms, and the surprising impact of expletives in online reviews, among other interesting things!

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