Fireside: The ROI of Brand Loyalty and Building Loyalty through Brand Storytelling
What is the value of a loyal audience?
- Brand storytelling helps differentiate a brand and build an engaged and loyal audience.
- Building trust through brand storytelling can have a significant impact on a brand's bottom line.
- Transitive trust is a powerful tool in brand storytelling, where trust in characters on screen translates to trust in the brand.
- Resonating with the audience, choosing appropriate locations, ensuring authenticity, and paying attention to supporting details are crucial in building trust through brand storytelling.
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These Fireside Chats are short discussions where we'll delve into the heart of storytelling and its pivotal role in today's marketing landscape. In these short episodes, we'll explore the art of storytelling, and uncover the insights to help you craft narratives that captivate, resonate, and leave a lasting impact on your brand.
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Curious how your brand’s storytelling efforts stack up? Take this 9-question quiz to evaluate the health of your brand storytelling.
This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
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