113: Improve Your Content Repurposing

As an entrepreneur and content creator, I have always believed in the power of repurposing content to reach a wider audience and strengthen my brand presence online. 

Recently, I found myself knee-deep in an Instagram Thread that discussed repurposing and after reading so many responses and opinions, I knew I needed to share my thoughts on this topic.

I’ve been repurposing content for eight years. In the beginning, it was because I was working a 9 to 5, months into my postpartum journey, and building a business from scratch. Then, my goal with repurposing shifted when I took my business “full time” and wanted to expand my reach to other platforms.

I consider myself an expert in this topic so today I’m sharing my thoughts on the art of repurposing and its impact on building an authentic brand online.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• The controversy around repurposing and what most entrepreneurs and content creators are getting wrong.

• The #1 thing you need to understand around repurposing to be successful and make sure you’re not annoying your audience.

• How I repurpose my content, and ways to improve your repurposing strategy!