S4E42: Rosario Iacono - What a Tomato Should Be
Episode Summary
Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show Rosario Iacono. Rosario is the Founder of Kasveista, a concept stage startup aiming to produce open-source seeds and seedlings for vertical farming. Their goal is to help modern vertical farms expand their range of products by providing seeds and seedlings of tomato of varieties specifically selected for vertical farming.
Today, Harry and Rosario talk about the incredible work Rosario is doing at Kasveista and why he chose to focus on the tomatoes as his first crop. Rosario talks about the incredibly vast varieties of tomatoes and shares tips for those who want to grow tomatoes at home. They explain the open source model and why it’s critical to Rosario’s business. Finally, Rosario talks about what’s next for Kasveista, what excites him about the future and how we can educate the masses on vertical farming.
Episode Sponsor
CULTIVATD
Freight Farms
Key Takeaways
Tweetable Quotes
“I was getting tomatoes from Sicily in London. But there is no compromise. You either make a tomato that can travel for sixteen hour on a truck, or you make a tasty tomato.” (09:42) (Rosario
“What I learned is you can influence a lot of the taste and you can change a lot by the techniques you use to grow the tomatoes.” (17:47) (Rosario)
“I try to not think about what a tomato is. I try to think in terms of what a tomato should be now and redraw it from scratch.” (19:01) (Rosario)
“Everyone should have access to food. And access to food is access to seeds.” (34:39) (Rosario)
“Assuming we can get the funding, I have many ideas that I would like to see happening. First of all, expanding to more and more crops that can be grown in vertical farming. I see the world asking for it.” (44:42) (Rosario)
“I think where the education could really start is at school. I think children are really the key to make vertical farming cool. Because through children, you educate their parents.” (49:36) (Rosario)
Links Mentioned
Rosario’s LinkedIn
Kasveista Website
Kasveista Instagram
Kasveista Facebook
Sponsor Info:
Cultivatd Website
Cultivatd Instagram
Cultivatd’s Twitter
Cultivatd’s Facebook
Freight Farms Website
Freight Farms Facebook
Freight Farms Twitter
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