The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind!
Business:Entrepreneurship
5 Steps to Land Your 1st Customer (while still in corporate)
In this episode, Brett Traynor shares a five-step plan to help listeners find their first customer while still working in a corporate job. He emphasizes the importance of having a second income stream and diversifying risk. The steps include checking your employment agreement, identifying the problem you will be solving, identifying your initial target market, reviewing and prioritizing your network, and developing your messaging, positioning, and initial offer. Brett also highlights the value of asking for advice and using the 20-10 strategy to engage potential customers. He encourages listeners to take action and learn from their mistakes.
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