Story Builds Brand Loyalty // Wordslinger ep 218

Story builds brand loyalty. Give your audience a good story and they’re a fan for life. And this isn’t just for writers—this is for content creators, entrepreneurs, even employees. Listen in and I explain.

In this episode, I talk about the San Antonio Zoo, Buc-ees, and my quest for the world’s best chicken salad. I also talk about worry and despair, versus the choice of joy and hope.

WATCH THE EPISODE ON YOUTUBE:

Thank you for reading The Writer_. This post is public so feel free to share it.

Show links:

* Chicken Salad Chick -

https://www.chickensaladchick.com

* How I Made This interview with Stacy Brown (Founder of Chicken Salad Chick) - https://www.npr.org/2018/06/29/624713103/chicken-salad-chick-stacy-brown

* Buc-ees -

https://www.bucees.com/

* San Antonia Zoo -

https://sazoo.org

The Wordslinger Podcast Playlist on YouTube: https://www.youtube.com/playlist?list=PLvSjreJNEhuQX5DnVehfdIoC0SfC4wEKu

Find more from me, and find ways to support what I’m making here, when you go to Wordslingerpodcast.com

Got a topic or question for the show? Want to AKA (Ask Kevin ANYTHING?) Send it to me at kevintumlinson.com/contact

Follow me online:

* Buy my books at kevintumlinson.com/books

* Read me on Substack: kevintumlinson.substack.com

* See me: youtube.com/kevintumlinson

* X me out: x.com/kevintumlinson (@kevintumlinson)

* Face me: facebook.com/kevintumlinson

* Link me: linkedin.com/in/kevintumlinson

Get full access to The Writer_ at kevintumlinson.substack.com/subscribe