223 – Launching an Innovative New Dog Product – Rosie Macpherson
Rosie Macpherson is the founder of Where’s Winnie, a luxury dog travel brand.
Rosie came to me when she had an idea to develop an innovative new type of dog car seat. One where a small dog can travel in style and comfort, but which also offered safety and security. In this episode, Rosie talks us through the journey from the initial idea for her product, to a very successful launch. Discover:
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