Exit Five: B2B Marketing with Dave Gerhardt
Business:Marketing
#128: Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo)
Dave is joined by Peter Mahoney, CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by Planful.
Peter is the author of The Next CMO: A Guide to Operational Marketing Excellence, a book that teaches you how to form marketing goals, create a strategy, build a plan, craft impactful campaigns, optimize budgetary spending, and measure true ROI.
In this episode, they discuss:
Peter is a master at marketing strategy and execution, and this episode will teach you a lot of that. Enjoy.
Timestamps
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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