Are you struggling to find ways to increase the revenue for your E-commerce business?
Join us for this episode of the eCommerce Podcast where the entrepreneur's best friend, Greg Writer shares his tips and tricks to increase your AOV, create upsells and cross-sells, and leverage discounts and promotions to drive more sales. Get the tips you need to maximize your profits and take your business to the next level.
ABOUT GREG
Greg Writer is known as the go-to guy for entrepreneurs who need advice. He's been around the block for over 35 years, doing everything from corporate finance to sales and marketing. Greg's made big bucks in eCommerce, using the same strategies he shares in his seminars and keynotes. Nowadays, he's running the show at Launch Cart, a SaaS eCommerce platform that he founded himself.
Here’s a summary of the great stuff that we cover in this show:
- Greg has been helping entrepreneurs and inventors for 40 years, and is known as the "entrepreneur's best friend" due to his extensive experience in investing and raising capital for companies, as well as the wisdom he has gained from both successes and failures.
- Matt and Greg discussed the founding of Launch Cart, an e-commerce platform designed to help entrepreneurs and celebrities monetize their businesses and build wealth through asset protection and brand equity.
- Greg shares about his vision of building a platform that includes a drop shipping marketplace (Source and Sell Marketplace) and banking as a service with blockchain to help entrepreneurs run their businesses more efficiently.
- Greg highlights strategies to increase Average Order Value (AOV) for e-commerce stores, such as adding images, trust seals, countdown timers and scarcity timers to the checkout page, offering order bumps on the checkout page with digital downloads or discounts for buying multiple items, and offering more of the same item that customers are already ordering.
- The use of upsells and down sells to increase customer orders and maximize profits, with the potential to convert 10-30% of customers post checkout.
- Greg talks about the importance of split-testing and optimizing the customer journey, and the importance of incorporating emotion into product marketing in order to make a lasting impression.
- How the use of reviews, video recordings, postcards, and emotional storytelling can help increase average order value when selling products online.
For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.