Business
Retail Rx: Driving Concept to Conversion with Voice of the Consumer (VOC)
2024-03-26
Download
Right click and do "save link as"
Are retailers really listening to their customers?
In this fireside chat for business hub Retail Rx, Michael Appel, managing director and head of retail practice for Getzler Henrich & Associates, and Greg Petro, CEO of consumer insight platform First Insight discuss the importance of digital tools to gather voice of customer insights data and apply the analytics to drive sales—wherever the customer is.
Watch the chat to learn:
- Why voice of the consumer (VOC) data is more important than ever
- If omnichannel retailers are looking at in-store and online data as more distinct than they should be
- How capturing VOC data in real time can help retailers funnel it to the right channels for strategic planning
- How First Insight's recently launched interactive mobile app My Insight works
- Future predictions for the retail analytics industry
Learn more about your ad choices. Visit megaphone.fm/adchoices
More Episodes
Rivet 50 Radio: Robert McMillan
2021-03-12
2021-03-12
Rivet 50 Radio: Han Ates
2021-03-12
2021-03-12
Rivet 50 Radio: Tony Tonnaer
2021-03-12
2021-03-12
Rivet 50 Radio: Enrique Silla
2021-03-12
2021-03-12
Rivet 50 Radio: Alberto de Conti
2021-03-12
2021-03-12
Rivet 50 Radio: Maurice Malone
2021-03-12
2021-03-12
Painting a Green Road Map for Denim
2021-02-08
2021-02-08
Making Remote Collaboration the New Normal
2020-12-08
2020-12-08
Get this podcast on your
phone, FREE
