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Business Daily

Business Daily

Business

Fake me an influencer

Fake me an influencer

2019-11-08
Download Right click and do "save link as"

The murky world of fake Instagram followers, fake comments, fake likes. Edwin Lane turns to the dark side in his quest for more followers for his Instagram account, with help from Belgian artist Dries Depoorter. Evan Asano from the influencer marketing company Mediakix describes how a mass following of bots almost landed him a marketing deal, and Andrew Hogue, founder of a company called Authentique, explain how artificial intelligence is being used to spot fake influencers.

(Photo: Instagram logo. Credit: Getty Images)

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