Elevate: The Official Podcast of Elite Agent Magazine
Business:Careers
Starting from scratch: Tara Bradbury on pioneering a paperless agency, mastering market turbulence, and cultivating a cutting-edge brand
Tara Bradbury knows how to reshape the real estate landscape, one innovation at a time.
A master of transformation, Tara has pioneered a paperless agency at Active Agents, not only embracing technology, but turning it into a defining pillar of her brand and setting new standards of efficiency and client engagement.
Tara and her husband Shane recently celebrated five years in business – and in today’s edition of the Elevate podcast, with Samantha McLean, Tara takes a deep dive into why she left her successful coaching career to become an agent again and reveals the strategies that have helped her build success.
She explores the impact of virtual tours and how they’ve revolutionised how properties are shown, saved her team time, and helped them serve their clients better.
Sam and Tara also examine her innovative approach to building authentic social media engagement and how she turns every tenant interaction into a potential referral.
Tara also reveals how changes to Queensland’s rental laws have impacted her business and how maintaining a work-life balance fuels her professional and personal growth.
“If you’re thinking of starting your own property management business, don’t be afraid. Just because someone tells you that you can’t do it doesn’t mean there’s not another way or another angle to get to it.”
Sam and Tara also discuss:The post Starting from scratch: Tara Bradbury on pioneering a paperless agency, mastering market turbulence, and cultivating a cutting-edge brand appeared first on Elite Agent.
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