E50: Pitching with Purpose: Unveiling the Power of Storytelling and Relationship Marketing with Kim Roy
In this episode, host Dai Smith interviews Kim Roy, a strategic pitching professional and host of the Redefining Anger podcast. Kim shares her journey of leveraging her own growth story to build her business and support other female entrepreneurs. She emphasizes the importance of storytelling and relationship marketing in pitching and building authentic connections. Kim also discusses the challenges and rewards of being a mompreneur and offers advice on finding work-life harmony. The episode concludes with a lightning round of fun questions.
Takeaways
Storytelling is a powerful tool for building credibility and connecting with your audience.
Pitching is about relationship marketing and creating aligned connections and partnerships.
Transitioning from a corporate job to entrepreneurship requires strategic planning and support.
Finding work-life harmony as a mompreneur involves prioritizing self-care and being flexible with your schedule.
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