How to Develop Relationships with Medical Professionals
Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer.
No one came.
"Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap between health care and health fitness."(https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7444006)
It's Up To YOU.
You want an endorsement from a physician. They want to know their patients get a safe referral and their credibility is supported.
Host events and invite them(let them see you in action)
Host events and feature them(live or your podcasts or virtual video show)
Offer to do a lunch & learn for their office (if local or possibly virtually)
Contact them with a professional letter/email
Follow up - emails and letters get lost
Call the office
Follow up - messages get lost
Offer to train them
Mistakes when Trying to Develop Relationships with Medical Professionals
No follow up
Confidentiality breach
Lack of specific CTA
Lack of specific way they win
Are you a specialist? In what? Does that serve a lot of their patients?
Because very few are doing this well right now, you have a huge opportunity. You have nothing to lose and everything to gain. I’ve witnessed physicians actually become part-time fitness instructors. Chiropractors and physical therapists were gymnasts and fitness instructors before they were practicing. Learn more about physicians. Try taking an interest in them and begin creating a relationship the same way you’d create a friendship. The more you’re interested in them and how you can help them the more likely you are to get attention.
Other Episodes You Might Like:
https://www.fitnessmarketingmastery.com/podcast
Resources:
https://www.fitnessmarketingmastery.com/scorecard
https://www.fitnessmarketingmastery.com/copywriting-course
https://www.flippingfifty.com/wwwexercise
Create your
podcast in
minutes
It is Free