We Are For Good Podcast - The Podcast for Nonprofits
Business:Non-Profit
527. The Influencer Effect + Harnessing the Power of Pop Culture for Good - Paul Katz
Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Bill & Melinda Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case studies and practical tips he lays out in his book, Good Influence, which he wrote so orgs of all sizes can leverage working with influencers for social good. He’s also walking us through the five-step D.R.E.A.M. sequence for creating and executing influencer-led campaigns. Whether you're aiming to boost awareness, garner support, or secure funding, you'll gain invaluable tools to leverage influencer power 💪
💡LearnÂ
Today's Guest
Paul Katz, Founder + CEO, Entertain Impact
Episode Highlights
For more information + episode details visit: weareforgood.com/episode/527.
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