174.Why the Best Salespeople are Also the Best Micro Marketers
Ever wonder why some salespeople consistently crush their quotas? It's not just about the product - it's about mastering the intersection of sales and marketing skills. This episode dives deep into how strategic micro-marketing and powerful positioning can transform you from an average salesperson into a trusted advisor.
Main Themes:
Sales as a Contact Sport: The more individuals salespeople reach, the higher their chances of closing deals.
Micro-Marketing Expertise: Successful salespeople excel in branding themselves and understanding their niche, differing from broader marketing strategies like running ads or managing social media.
Importance of Positioning and Presentation:
Role of Awareness:
Curating Content and Building Authority:
Sales and Marketing Synergy:
Clip with Greg Todd: Discusses training healthcare professionals in sales, emphasizing solution-based offerings and the critical role of proper product positioning.
Advice for Sales Professionals:
Key Points:Episode Highlights:Closing Thoughts:
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