Nerd Alert: How Storytelling Creates Brand Love

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

Once upon a time, Elena and Rob decided to explore the meaning of “brand love” and the use of powerful storytelling. They discovered that brands with a strong story create meaningful connections and fuel brand loyalty. 

Topics covered:   

• [00:46] “The Role of Storytelling in the Creation of Brand Love”
• [01:14] Examples of storytelling
• [03:42] Does storytelling lead to brand love?
• [04:15] What is brand love?
• [05:43] Storytelling in advertising
• [07:00] Emotional connection adds value 

To learn more, visit marketingarchitects.com/podcast 
 

Resources: 
Dias P, Cavalheiro R. The role of storytelling in the creation of brand love: the PANDORA case. J Brand Manag. 2022;29(1):58–71. doi: 10.1057/s41262-021-00254-6. Epub 2021 Oct 6. PMCID: PMC8494506. 
 

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.